Entry Categories

The 2009 IAB MIXX Awards recognizes the best in interactive across a range of campaign categories—with a Gold, Silver and Bronze winner selected in each category by the judging panel. In addition to rewarding campaigns that integrate multiple interactive tactics, the MIXX Awards also recognizes those that demonstrate advanced or innovative use of specific emerging interactive methods, including mobile, search and interactive television. The coveted Best in Show Award will be granted to the best campaign among all categories.

Many campaigns qualify for more than one category. Entrants may submit campaigns into multiple categories. In addition, there is no limit on the number of campaigns submitted by one particular entrant.

While there is one submission category designated specifically for campaigns running outside the United States, the IAB MIXX Awards is an international awards program. International campaigns are encouraged to submit into all categories that represent the platform or goals of the work to help ensure all entries are evaluated against similar work and to increase their chance of recognition.

Click on the thumbnails below to view the 2008 Gold winner in each category.

Primary Categories
Brand Awareness and Positioning	Any campaign with the primary objective of driving awareness of a brand or brand attributes.
Direct Response and Lead Generation	Any campaign with the primary objective of driving direct response, such as a special promotion, sales, conversions, trials or purchase intent.
Product Launch	Any campaign with the primary objective of introducing a new product or service into the marketplace.
Specific Tactics & Strategies Categories
Brand Destination Site	Any online destination or microsite built for the purpose of providing an exceptional user experience with a brand or product.
Cross-Media Integration	Any predominately digital campaign driving an exceptional user experience through superior integration of on and offline media.
Digital Integration	Any campaign delivering an exceptional distributed digital experience that includes a mix of three or more interactive tactics and technologies.
Mobile Platforms	Any campaign prominently featuring mobile media, including but not limited to mobile display, SMS and mobile streaming video advertising.
Search Marketing	Any campaign featuring exemplary search marketing tactics.
Social Marketing	Any campaign featuring the use of alternative person-to-person channels and community channels and/or leveraging social data to deliver personally relevant and socially engaging ads.
Games	Any campaign using games as an interactive advertising platform including in-game, advergaming, and web, video, PC- and platform-based games.
Digital Interactive Out-of-Home Advertising	Any campaign leveraging place-based networks and other out-of-home locations and employing the use of one or more interactive digital elements focused on marketing to consumers when they are in “on-the-go” in public places, in-transit, waiting (i.e. medical office) and/or in specific commercial locations (i.e. retail venue).	New Category
Interactive Video	Any campaign delivering an exceptional user experience through the use of streaming video-based advertising, either appearing in a player environment via a PC or in television environment via set top box. This category includes campaigns driving marketing objectives through the use of video on demand and/or interactive television, which capitalizes on the user’s ability to alter and control their experience and then feeds that information back to a marketer.
Branded Content	Any campaign that integrates a brand into original (long- or short-form) entertainment or informational content, such as webisodes or advergames, which engage customers and driving marketing objectives.	New Category
Categories for Niche Markets
Business-to-Business	Any interactive campaign focusing on business-to-business advertising.
Not-for-Profit/Public Service	Any campaign executed on behalf of not-for-profit organizations or government agency for public service purposes while incorporating interactive elements.
Multicultural	Any campaign targeting a specific segment of the population based on cultural demographics such as language, heritage or community (i.e. Hispanic, GLBT, etc.)
International	Any campaign running outside the United States incorporating interactive elements.