Judging the IAB MIXX Awards

The coveted MIXX Awards is judged by an independent panel of highly acclaimed thought leaders in the advertising ecosystem—advertising agency executives who create campaigns for the world’s most powerful brands, marketers with direct control over many of the largest advertising budgets in the world and major media company leaders.

Intense scrutiny during the judging process ensures that winning submissions truly reflect the industry’s best work and reward the creatives and brands successfully using innovation to push interactive to new levels. With two intensive phases of judging by some of the most demanding marketing executives, winning an international MIXX Award is one of the most sought-after honors in interactive advertising.

Phase One
The screening committee—comprised of senior marketing professionals—individually evaluates and scores each submission. Every entry is evaluated by multiple committee members to ensure an accurate, thorough review. The four entries with the highest scores become the finalists for each category.

Phase Two
An independent panel of highly acclaimed representatives of the entire interactive advertising ecosystem—advertising agency experts, brand marketers and major media company executives—convenes in New York for sequestering and a day of intense debate with the goal of selecting the most creative and impactful interactive work in each category and determine the “Best in Show”. These winners are announced and recognized at the MIXX Awards Gala on September 28, 2010 at the Crowne Plaza Hotel, Times Square, in New York City.

The 2010 MIXX Awards judging panel includes:

Mathias Appelblad – Executive Creative Director and Director of Innovation, BBDO New York
Jeff Benjamin – Partner, Chief Creative Officer, Crispin Porter + Bogusky
Lincoln Bjorkman – Chief Creative Officer, North America, Digitas
Heidi Browning – EVP, Global Digital Officer, UM
Doug Chavez – Director, Digital Marketing, Del Monte Foods
Patrick Clarke – Executive Creative Director, Publicis Modem East
Erin Clift – SVP, Global Sales Development, AOL
Andreas Combuechen – Chairman/Chief Executive Officer/Chief Creative Officer, Atmosphere Proximity

Marty Cooke – Chief Creative Officer and Partner, SS+K
Jonathan Cude – Partner, Chief Creative Officer, McKinney
Mark D'Arcy – President and Chief Creative Officer, Time Warner Global Media Group and Senior Vice President, Time Warner
Maylinn De La Maza – Account Director, Zubi Advertising
Marjorie D. Dufek – Interactive Marketing Director, Brown-Forman Corporation
Alberto Ferrer – Managing Partner, Director of Direct + Digital Marketing, The Vidal Partnership
Marc Fonzetti – Head of Media, Reckitt Benckiser, North America
Jane Grenier – Vice President, Executive Director, Creative Services, Condé Nast Digital
Brian Hunt – Sr. Creative Director, Yahoo!
Wonya Lucas – Executive Vice President and Chief Operating Officer, Discovery Channel and Science Channel
Andy Markowitz – Director, Global Digital Strategy, Corporate Commercial and Communications, General Electric Company
Benjamin Palmer – Co-Founder, Chief Executive Officer, Barbarian Group
Suzie Reider – Head of Ad Sales, YouTube & Google Display

David Roman – Senior Vice President and Chief Marketing Officer, Lenovo
Jackie Rosen – Vice President, Global Digital Strategy and Marketing, MasterCard Worldwide
Alan Schulman – Founder and Chief Creative Officer, U . D I G > The Digital Innovations Group
Lori Senecal – President and Chief Executive Officer, kirshenbaum bond senecal + partners
Baba Shetty – Executive Vice President, Chief Media Officer, Hill Holliday
Marla Skiko – SVP/Director of Digital Innovation, SMG Multicultural
Rick Song – Senior Director, Eastern U.S. Sales, Microsoft Advertising
Daniel Villarroel – Director, Diversity Marketing and Media Integrations, Maybelline New York-Garnier
Steve Wax – Managing Director, Campfire
Lauren Wiener – Senior Vice President, Meredith Interactive Media
Heidi Marie Youngkin – Senior Director, Corporate Communication, Johnson & Johnson

The 2010 MIXX Awards Screening Committee:

Evan Adlman – VP Strategy, Pontiflex
Liz Airhart – Director of Marketing, Thomson-Reuters
Gedioen Aloula – EVP, socialmedia.com
Ardavan Amini – Director of Custom Research, Theorem, Inc.
R. Cass Baker – EVP, Leapfrog Online
Doug Bandes – SVP Sales - East, Digital Broadcasting Group
Pilar Belhumeur – Partner, Executive Creative Director, Greater Than One
Shayne Bryant – Group Marketing Manager, SuperMedia
Kate Bschorr Pignata – SVP, Business Operations UGO Entertainment, Hearst Interactive Media
Jocelyn Bull – Marketing Director, Steak
Michael Burke – President & Co-Founder, appssavvy
Ted Burns – VP Products, 4INFO
Don Byrnes – EVP, Chief Revenue Officer, Burst Media Corporation
Julia Casale-Amorin – Chief Marketing Officer, Casale Media
Dan Cassidy – VP Media and Strategic Partnerships, Undertone Networks
Deirdre Cavener – President and CEO, KISS Marketing, Inc.
Emily Christner – Director, Marketing, TV Guide Digital
Jean-Paul Colaco – SVP Advertising, Hulu
Liam Collins – VP, NextNewNetworks
Christine Cook – SVP, Digital Advertising Sales, Martha Stewart Living Omnimedia
Jacqueline Corbelli – CEO, BrightLine iTV Marketing Specialists
Michelle Cox – VP, Marketing, Metacafe
Drew Curby – Director of Sales and Marketing, IGN Entertainment
Josi Davis – Senior Manager, Sales Development, BabyCenter, LLC
Brad Davis – SVP, Online Ad Sales and West Coast Multi Media lead, Disney Interactive Media Group
Karen Dayan – VP Marketing, Criteo
Anthony De Rosa – Co-Founder, Neighborhoodr.com
Erica DeLorenzo – Director, Sales Developement, WildTangent
Stephen DiMarco – Chief Marketing Officer, Compete
Pat Dunbar – Director, Advertising, Interactive Entertainment Business, Microsoft
Amber Dunn – VP Digital AD Solutions, RDA
Joseph Eibert – Director, Digital Marketing, Universal Studios Home Entertainment
Mohamed El-Fatatry – Founder & CEO, Muxlim
Malcolm Faulds – SVP, Marketing, BzzAgent
Neil Feinstein – Director, Brand & Creative Strategy, True North Inc.
Jason Forbes – SVP, Strategy, New Products & Marketing, Time Warner Cable Media Sales
Nicole Fortner – Director West Coast Sales, Crosspoint Media
Laura Fortner – EVP, Marketing and Business Development, CafeMom
Russ Fradin – CEO, Adify
Carley Graham Garcia – Industry Relations Manager, Google, Inc.
Alex Gardner – Director, Publisher Relations, Casale Media
Adam Gerber – Chief Marketing Officer, Quantcast
Jill Glassman – Director, Sales Marketing, WeatherBug
Molly Glover Gallatin – VP of Marketing, YuMe
Emeli Gomez – VP, Marketing, Univision Interactive Media
Nichole Goodyear – President and CEO, Brickfish
Alec Greenberg – Director, Media Operations, Media6Degrees
Dani Grindlinger – Director, Product Management and Operations, TiVo Inc.
Rachel Gross – Senior Communications Director, AOL, Inc.
Cammy Grusd – Global Marketing Manager, Microsoft Advertising
John Haake – Head of Marketing, Turn, Inc.
Dan Hadel – Sr. Director, Marketing Services, ESPN Customer Marketing and Sales
Dax Hamman – VP Display Media, iCrossing
Trista Handisides – Global Customer Marketing, Facebook
Liza Hausman – VP, Marketing, Gigya, Inc
Kelly Higbea Roche – VP of Marketing, Centro
Kevin Hill – VP, Group Director Advertising & Media, InsightExpress
Jim Hoos – VP, Digital Advertising Sales, National Geographic
Cindy Hunt – Creative Director, WildTangent
Anne Hunter – VP Ad Effectiveness Products, comScore
Pete Imburg – Founder and CEO, Elfster, Inc.
Josh Jacobs – SVP Marketing and Ad Solutions, Glam Media
Mark Kapczynski – VP, Advertising Solutions, Atigeo LLC
Erin Kapczynski – VP, Marketing, Panache
Sharon Knitter – Senior Director, Consumer Products, Cars.com
Ken Lauher – Director of Marketing, ContextWeb’s ADSDAQ Exchange
Eric Laurence – Director, Digital Sales Strategy & Development, USATODAY.com
Michael Lazerow – CEO, Buddy Media Inc.
Jason LeBar – Head of Global Marketing Insights, Electronic Arts
Rich LeFurgy – General Partner, Archer Advisors
Jessica Ling – Director, Marketing, Pontiflex
Jeff Litvack – Global Director, New Media Markets, Associated Press
Tim Mahlman – Vice President, Network Sales, YAHOO!
Tara Maitra – SVP, Content & Advertising Sales, TiVo Inc.
Olivia Maloney – Account Executive, AOL, Inc.
Maria Mandel – Vice President Media & Marketing Innovation, AT&T Advanced Ad Solutions
Amy Manus – Director of Media, Nurun
Iván Markman – COO & CFO, MarketShare Partners
Pip Marquez de la Plata – SVP Marketing, Meebo Inc.
Natalia Martinez – Vice President of Marketing, Batanga Network
Lana McGilvray – VP Marketing, Datran Media
Mack McKelvey – SVP of Marketing, Millennial Media
Paul McLenaghan – VP - AdAdvisor Platform, TARGUSinfo
Leigh McMillan – SVP & General Manager, Call Analytics, Marchex
Tim Meadows – VP Marketing, Crowd Science
Curtiss Melanson – Managing Director Advertising Sales, interCLICK
Jason Menayan – Director of Marketing, YieldBuild Inc.
Arthur Meyerovich – Managing Partner, Forward Health
Denise Moorehead – Director Ad Operations, Electronic Arts
Daniel Moure – VP, Client Services & Interactive Solutions, Univision Interactive Media
Elizabeth Murad-Patel – Director, Strategic Insights, Jumpstart Automotive Group
Ina Murdock-Santos – Director, Marketing, Traffic Marketplace
Elizabeth Nann – Executive Director of Marketing, Condé Nast Media Group
Vikki Neil – SVP & General Manager Shelter, SN-Digital, Scripps Networks Interactive
Bill Nielsen – Director, Industry Outreach, Microsoft Advertising
James Oppenheim – Chief Marketing Officer, Peer39
Robert Palma – SVP Sales, CafeMom
Lisa Parente – Vice President, Global Brand Marketing, Millward Brown
Rachel Pasqua – Director, Mobile Group, iCrossing
Todd Pasternack – Director, Creative Technology Group, PointRoll
Tania Paz – VP, Digital Media Operations, Telemundo
Erin Pettigrew – Director of Marketing, Gawker Media
Scott Portugal – Chief Revenue Officer, Managing Director
TRAFFIQ/Mmi
Erin Quist – VP, Enterprise Solutions, Eyewonder
Amit Rahav – VP Marketing, MediaMind
Tim Reynolds – Director of Interactive Media, Meredith Local Media Group
Bruce Rogers – Chief Brand Officer, Forbes
Pete Roper – Sr. Director Sales, Digital, Advertising Age / Creativity
Rod Roudi – Manager, Zeta Interactive
Dana Runnells – VP, Marketing Communications, Canoe Ventures, LLC
Ryan Sagan – Marketing Automation Manager, IHG
Sergio Sanchez – VP, Creative Director, Univision Interactive Media
Stephan Scherzer – EVP & General Manager, IDG PC World | Macworld
Gonzo Schexnayder – Online General Manager, Modern Healthcare, Crain Communications Inc.
Marla Schimke – VP of Marketing, AudienceScience
John Schneider – VP of Sales, Federated Media
Jay Sears – General Manager, ContextWeb, Inc. / ADSDAQ Exchange
Richard Sexton – President, Carolina Rustica
David Shay – EVP of Marketing, CPX Interactive
David Shearer – EVP, Executive Creative Director, Publicis Modem
Dan Shelley – General Manager, Digital, Radio One
Tina Shih – VP Marketing, Arkadium, Inc.
Andy Slater – Senior Director, Sales Consumer Media, Move, Inc. Related Services
Roland Smart – Senior Director of Marketing, Sprout
Pete Spande – SVP, Federated Media
Steve Spiro – VP Marketing, Myxer
Marcus Startzel – Senior Vice President, Millennial Media
Tom Straszewski – VP Interactive Sales, Comcast
Matt Straz – CMO, Pictela
Joy Taylor – Global Director of Marketing Solutions, Electronic Arts
Lynn Teo – Creative Director, Experience Design, SapientNitro
Marc Theerman – VP of Mobile, AdMeld
Zaw Thet – CEO, 4INFO
Daniel Timoney – Marketing Director, Electronic Media Group, Advanstar Communications, Inc.
Jessica Ulin – Director of Advertising Product Marketing, Wikia Inc.
Jeffrey W. Ulrich – Senior Director, Digital Sales Strategy and Training, Cox Media Group
Lisa Utzschneider – VP Global Advertising Sales, Amazon.com
Lisa Valentino – VP, Digital & Mobile Media Sales, ESPN.com
Derek Van Nostran – Director of Marketing, The Weather Channel Interactive
Chet Van Wert – Dir of Strategy & Planning, Consumer Mkt, Condé Nast Publications
Patrick Vogt – Chairman and CEO, Datran Media
Karsten Weide – Research VP, Digital Media and Entertainment, IDC
Bradley Werner – VP, Production Operations & Series Development, Digital Broadcasting Group
Esmee Williams – VP Brand Marketing, Allrecipes.com
Kristian Wilson – Vice President, North American Media, Adconion Media Group
Rupert Young – VP Product Management, Feeva Technology
Omar Yousif – Creative Director, Local Digital Media, NBC Local Integrated Media
Tania Yuki – Senior Director of Video and Cross Media products, comScore

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Mathias Appelblad is an Executive Creative Director and Director of Innovation for BBDO New York.

Prior to his tenure at BBDO, Mathias was Interactive Creative Director at the hot Swedish shop Forsman & Bodenfors, where he created and worked on many media projects, including Volvo XC90, S40 and V50 launches, the JC Clothes site and, recently, IKEA’s “Dreamkitchens” and “Come In The Closet” advertisement campaigns. Under his creative leadership, he helped transform Forsman into a distinguished digital agency that was ranked #3 Interactive Agency in the world by The Gunn Report in 2007.

Mathias is a seasoned 12-year interactive veteran with over a hundred award wins under his belt. He has won prestigious awards ranging from the Grand Prix at Cannes to Gold at the One Show and Gold at Clio for internet and interactive campaigns for clients, such as IKEA, JC Clothes and more.

Mathias is happy to have his spare time occupied with his wife and two adorable sons (2 and 6 years old). His dream is to one day pop in a DVD with a fantastically interesting TV series and attempt to “View All Episodes.” When he is not chasing his dream, he enjoys running and road biking.

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Jeff joined Crispin Porter + Bogusky (CP+B) at the end of 2003 as interactive executive creative director. At CP+B, Jeff is working on brands such as Burger King, Microsoft, Domino’s Pizza, Coke Zero, and Best Buy. Prior to CP+B, Jeff worked at Goodby, Silverstein & Partners where he worked on HP, Saturn, and Goodyear. Before Goodby, Jeff began his career at Modem Media, specializing in GIF banner optimization.

Jeff has been recognized nationally and internationally by every major industry award show. He has won the Grand Prix at Cannes in three different categories, the Best of Show at the One Show, and the Grand Clio at the Clio Awards. His work has been showcased in several publications, including the Wall Street Journal, the New York Times, Communication Arts, Time, and Newsweek. Jeff has also been a featured commentator on CNBC.

During his free time, Jeff competes nationally in yogic flying high-jump competitions.

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As Chief Creative Officer, North America at Digitas, Bjorkman has creative responsibility for the agency’s North American offices including New York, Boston, Chicago, Atlanta, Stamford and one of their largest accounts, American Express. He sits on the Digitas Senior Leadership Team and also works on a range of other agency clients that include Delta, Kraft, Samsung and Comcast.


Prior to Digitas, Bjorkman work at Y&R Inc. serving first as director of concepts for the Wunderman New York office, and then later as creative director and principal of Y&R Inc’s BRAND BUZZ. At BRAND BUZZ he leveraged his multi-discipline background to create award winning programs across all disciplines and media channels for Y&R clients like SONY, Colgate, Dr.Pepper/7up, and many more. Moreover, he was the creative engine for Brand Buzz New Business — whose wins included 7up’s “dnL” soft drink and Sunkist, LG Home Appliances, Heinz (Pounce), Absolut Brands (Danzka Vodka / Plymouth Gin), Kronenbourg 1664, WTT (World Team Tennis), The United Nations and many others.

Previously, Bjorkman and four partners formed Sierra Communications, a full-service marketing communications agency. Clients included SNET, GE Capital, Hard Rock Cafe and others. Prior to that, Lincoln was a creative director at Ryan Partnership where he served on a broad range of direct, promotion, general advertising, design, collateral and interactive work for clients that included such clients as Pepsi, Prudential, Chesebrough-Ponds, and Oxford Health. Before Ryan Partnership, Lincoln spent a number of years creating direct response, advertising and promotional programs for many of Wunderman Cato Johnson’s (Y&R) major accounts including Miller Brewing Company, American Express, Ericsson, AT&T and USPS.


Bjorkman has won multiple ECHO, NY Festivals, EFFIE, PROMO Pro, MIXX, WEBBIE and REGGIE creative awards. His work has been featured in Communication Arts and short-listed at Cannes. He shares a U.S. Patent for digital work developed on behalf of American Express. He holds a B.A. from Wesleyan University (with Honors in English). While there he wrote an honors thesis on William Faulkner’s short fiction and reported for The Associate Press.

He lives in Connecticut with his wife and 10 year-old twins.

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Heidi Browning serves as EVP, Global Digital Officer for UM and is leading their global social media practice, Rally@UM. With over 19 years of marketing and advertising experience, Browning brings a valuable mix of client, agency and media owner perspective to UM. A seasoned veteran of both the interactive and traditional advertising business, she has worked with leading companies and clients across a variety of industries including entertainment, telecom, financial services, consumer packaged goods, automotive, technology, and educational services.

Heidi brings social media passion, knowledge and experience to UM. As Senior Vice President of Insights & Planning for MySpace, Browning oversaw the fusion of consumer insights and marketing to inform and evolve long term social strategies for Fortune 500 clients. She delivered on the value proposition of an evergreen social marketing approach through actionable consumer insights, advertising effectiveness studies, social media behavior and ROI measurement. Through the integration of research, strategy, creative and technology, Heidi and her team developed immersive and measurable social marketing experiences to engage MySpace’s highly sought-after influencer audience.

Prior to a focused role at MySpace, Heidi led Client Solutions for Fox Interactive Media where her team provided centralized marketing services to MySpace, IGN, Fox, AmericanIdol.com, Photobucket and Fox Sports. Browning built a nimble cross-functional team of Consumer Insights, Sales Development, Ad Solutions, Creative Services, Marketing Communications and Trade Marketing professionals. In this role, Heidi’s team developed and evolved MySpace’s ad products, social media best practices, custom research and measurement.

Before joining FIM, Heidi was an interactive agency veteran having served as Executive Director of Media at Omnicom’s Organic, Inc. and Media Director at MDC’s Nine Dots. Inspired by the convergence of media, creative and technology, Browning was an early advocate for innovation and shared learnings within the industry.

Browning is a respected thought leader in the industry, and her expertise in social media marketing is frequently sought by internet marketing professionals around the country. She served as President of the San Francisco Bay Area Interactive Group (SFBIG), is a current board member of Social Media Advertising Consortium (SMAC), and has chaired the User-Generated Content Committee for the Interactive Advertising Bureau (IAB) since 2008. In 2007, she led the first in-depth consumer segmentation and ROI study for social media - Never Ending Friending, A Journey Into Social Networking, which quantifies the impact of The Momentum Effect, or consumer to consumer pass along in social media. She is frequently quoted in the press, including leading trade publications like The New York Times, The Wall Street Journal, Advertising Age and Adweek.

Heidi holds a B.A. from the University of Colorado, Boulder in International Relations. She currently resides in San Francisco, CA.

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Doug Chavez leads Digital Marketing at Del Monte Foods. Under Doug’s leadership Del Monte has created a comprehensive consumer engagement strategy for Del Monte brands, such as Del Monte®, Contadina®, College Inn®, Meow Mix®, Kibbles 'n Bits®, 9Lives®, Milk-Bone® and Pup-Peroni®.

Prior to Del Monte, Doug was Director of Ad Solutions at Yahoo! leading monetization strategy for Yahoo!'s Communications properties — Mail, Messenger, Flickr and Groups. Prior to Yahoo!, Doug was Senior Director at Tribal DDB – Chicago. Under Doug’s leadership the business achieved double digit growth and guided the team to win a Cyber Lion at Cannes — a first for the agency — for the “Lincoln Fry” campaign. Doug has received a number of industry awards including a Cannes Cyber Lion, Yahoo!'s Big Idea Chair, and a London International Award.

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As Executive Creative Director at Publicis Modem East, Patrick Clarke leads work across clients including General Mills, LG, Hasbro, Cartier and many others.

Patrick joined Publicis New York in March 2007 after five years as Creative Director at Atmosphere, BBDO’s digital agency, working with a client roster that included Cingular, Red Stripe, HBO, NFL and GE. After Publicis Groupe acquired Modem, Patrick came down to run the creative department at the newly christened Publicis Modem.

Before Atmosphere, Patrick spent several years at Ogilvy & Mather New York, the last few of them as an Associate Creative Director on IBM.

Patrick’s work has been featured in Communication Arts, Lurzer’s Archive and several other leading advertising publications. Additionally he has won Cannes Lions, a Gold Pencil at The One Show and many other awards.

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As head of Global Sales Development, Erin is responsible for vertical sales development, agency programs and partnerships, industry marketing and insights, and global revenue expansion and strategy. She and her team are focused on enhancing AOL’s position in all key markets, expanding the company's ability to provide deep insights and industry knowledge to clients and partners, and increasing marketing presence in the media industry in the U.S. and abroad.

Erin came to AOL from Google, where she held various leadership positions in advertising sales. As Director of North American Agency Relations, Erin was responsible for Google's business strategy, marketing and learning programs and overall revenue management from advertising agencies. Through partnership and education, Erin's teams were collectively responsible for helping the world's largest agencies make better use of technology, to the benefit of the agency and their clients alike.

Prior to this, Erin spent more than five years responsible for the strategy, marketing and revenue management for Google's North American business-to-business media practice. In that role, Erin ran a national sales and marketing team that oversaw revenue growth in sectors including logistics, energy, technology, diversified manufacturing and business services.

Before joining Google, Erin spent 10 years working in various marketing and media consulting roles, including Director of Marketing at Oprah.com. Erin also has held both marketing and consulting roles at Neoglyphics Media Corporation and American National Bank (now part of JP Morgan Chase).

A frequent speaker on topics related to media, marketing and industry advertising trends, Erin also serves on the board of the (AEF) Advertising Educational Foundation as well as several local charities. Erin is a graduate of Indiana University.

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Andreas is Atmosphere’s Chairman, Chief Executive and Creative Officer and is recognized as one of the digital industry’s foremost creative branding experts.  He’s renowned for his ability to aid both online and offline brands in establishing their identity and positioning in the marketplace. Andreas has worked on all key assignments in the agency’s history, many of which have received critical acclaim.

Andreas has guided Atmosphere through a decade of double digit year on year growth based on these core principles, a clear understanding of the consumer, compelling, engaging work that positions brands in a relevant way, leading to a change in the way consumers think, feel and act. This has been particularly evident in important brand initiatives with Target, GE, Frito Lay, FedEx, Global Johnson & Johnson and Conservation International.

Andreas serves on the Board of the AAAA’s Large Digital Agency Management Committee, the National Advertising Review Board, a member of BBDO North America Board of Directors, and the International Academy for Digital Arts and Sciences.

A frequently quoted industry leader, Andreas is a regular judge at high-profile creative award shows including The Circle Club, The ANDY Awards, The ONE Show, The Cannes Festival and The New York Festival.

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In 2000 Marty Cooke left the world of traditional advertising and joined SS+K as partner and Chief Creative Officer.

He oversees all creative development and design work at the agency. He has previously worked for clients including Delta Air Lines, Lance Armstrong Foundation, msnbc.com, President Barak Obama and the First Lady.

Before joining SS+K, Marty was an award-winning copywriter and creative director at advertising agencies like Doyle Dane Bernach and Scali McCabe Sloves. He is the only person to be Creative Director of three Chiat/Day offices [New York, London + Toronto].

Marty is frequent judge for advertising and interactive awards as well as a former member of the One Club Board of Directors. He currently lives in New York City and East Hampton with his wife and two children.

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Jonathan Cude was named chief creative officer five years after joining McKinney. Just the fifth creative head in the agency’s 40-year history, he came from Wieden+Kennedy where he wrote for Nike and Diet Coke. He proved there that he could handle a broad range of styles from the humor of Nike “Streaker,” Creativity’s runner-up for ad of the year, to the inspiring drama of the 2003 Cannes Gold Lion winner, Nike “Before.” Here, the team he has led has won a Cannes Lion, two One Show Pencils, an Andy, an Athena, two Yahoo! Creative Summit Purple Chairs, an O’Toole, four IAB MIXX awards (including the inaugural best of show), and two Buzz awards while driving business performance worthy of three Effies for efforts including Audi A3 “Art of the Heist” and Sony Bravia “The World’s First Television for Men and Women.” Jonathan is a graduate of the University of Texas at Austin.

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Mark D'Arcy was named President of Time Warner Global Media Group and Senior Vice President, Time Warner in June 2009.

In this role, he works with the company's largest advertising partners to create ideas that leverage Time Warner's assets against specific marketing challenges. D'Arcy also chairs Time Warner’s Branded Content Council.

D'Arcy has held the position of Chief Creative Officer of the Time Warner Global Media Group since 2004. Since joining the group D'Arcy has pioneered the Global Media Group's industry leading transformation into a creatively-driven media arts practice. A catalyst for creative collaboration across the company, over the past four years, the group's award-winning work has gained widespread attention from both the creative and media communities alike.

Prior to joining Time Warner, D'Arcy spent 15 years as a copywriter and Creative Director both in New York and in his hometown of Auckland, New Zealand. He has written numerous award-winning campaigns for clients that include Sony Electronics, Mars, Virgin Atlantic Airways and the Fire Department Museum of New York. In 2009 he served on the Content and Contact jury for the 50th annual International Clio Advertising Awards and in June of this year will be a member of the media jury at the Cannes Lions International Advertising Festival.

D'Arcy is a member of the International Academy of Digital Arts and Sciences, serves on the Ad Council's creative review committee and the Board of Trustees for the Museum of the City of New York and the Independent Filmmaker Project.

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Maylinn joined Zubi Advertising in 1996, and for the last 14 years (except for a 6-month period she spent at Nissan Motor Company as Small Car Communications Manager), she has been exclusively attending to the Ford business. In the 14 years at Zubi, Maylinn has held various account management roles. In her current position as Account Director, Maylinn is responsible for the strategic planning and implementation of US Hispanic marketing communications for the Ford brand and its nameplates. Maylinn is a member of the Adcraft Club of Detroit and the Michigan Hispanic Chamber of Commerce. Maylinn is passionate about traveling. She also enjoys tennis, biking, and skiing. She called Miami, FL “home” for over two decades, but now resides in Farmington Hills, MI.

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Marjorie Dufek, Interactive Marketing Director with Brown-Forman Corporation, has worked in digital marketing for much of the last decade, guiding the development of consumer digital marketing strategies for a number of Brown-Forman’s brands, including Jack Daniel’s Tennessee Whiskey, Herradura and El Jimador Tequilas, Canadian Mist and Finlandia Vodka. In her current role, she is responsible for global digital strategy for the Jack Daniel’s and Casa Herradura family of brands, and leads the development of each brand’s global web presence, digital advertising, and consumer relationship marketing. The Jack Daniel’s brand is sold in more than 150 countries around the world, and the brand’s web presence supports 22 languages. Marjorie earned her Bachelor’s Degree from the College of William and Mary and her MBA from Old Dominion University.

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Alberto Ferrer is Managing Partner, Director of Direct + Digital Marketing at The Vidal Partnership. Initially brought in to develop direct and digital marketing at the agency, he also created the Linguistic Services, Traffic Services, and Information Technology departments. Alberto also overhauled the Studio and the Print Production department. He now oversees each of these departments at TVP. In addition, Alberto is deeply involved in corporate strategy and development, leading projects that impact the agency overall.

An award-winning marketing communications veteran, he has dedicated his career to marketing disciplines that drive measurable business performance like direct and digital marketing. Alberto has experience in both the client and agency side of the business, in the general US, US Hispanic, and Latin America markets. He has worked in varied categories including telecommunications, financial services, packaged goods, automotive, technology, real estate, retail, and government.

Alberto has been recognized for his work with both the Hispanic Interactive Advertising Pioneer award by the Interactive Advertising Bureau (IAB) in 2006 and Hispanic Media All Star for Digital in 2007 by Adweek magazine. Often quoted in the trade press, Alberto is an industry leader who is a member of the AAAA Digital Marketing Committee and the AHAA Digital Measurement Taskforce. He writes for Advertising Age’s blog The Big Tent as well as for other publications and his own blog.

Prior to joining The Vidal Partnership, Alberto held management positions at La Agencia de Orcí, Wunderman/Young & Rubicam, J. Walter Thompson, Leo Burnett, and AT&T. He holds an MBA with concentrations in marketing and organizational behavior from the Kellogg School at Northwestern University, in addition to having completed graduate-level coursework in the Integrated Marketing Communications program at the university’s Medill School. He also holds a Bachelor of Science degree in marketing from Bentley University.

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Marc S. Fonzetti is the head of Media for Reckitt Benckiser, North America. In his first 3 years with the company, he was the head of Digital, responsible for the integration of digital and traditional media, both within RB and between their cross-functional agencies. Marc has received much trade press for his industry leading integration of internet video with traditional TV, a process that combines media research, highly accountable digital video measurement, and a proprietary methodology to combine internet video and TV GRPs. This led to an AdAge Media Maven Award in 2009 and ultimately a promotion in 2010 to his current leadership role within RB. Marc cut his teeth in traditional media planning for P&G and Norelco while at MediaVest, before going digital with i-traffic and later client-side at BOOKSPAN (a Time Warner & Bertelsmann partnership). He has an entrepreneurial spirit which can be seen in his work within evolving media, as well as a prior stint as VP and co-founder of an NYC based direct response internet company. Marc holds a B.S. in Business & Economics from Lehigh University.

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Jane Grenier is a veteran of more than 25 years in the publishing industry, currently serving as Vice President, Executive Director, Creative Services for Condé Nast Digital, overseeing custom solutions ideation for marketers partnering with the company’s 26 digital brands. Her responsibilities include facilitating collaboration among sales/marketing, advertising operations, product/development, consumer marketing and editorial teams with the goal of developing and executing innovative programs that connect advertisers with Condé Nast Digital’s audience of passionate consumers.

Jane’s tenure on the digital side of things began as Vice President and Publisher of Flip.com, a forward-thinking social network that was designed to fuel teen girls’ creativity, ambition and desire for celebrity.

Prior to Flip, Jane was Associate Publisher, Marketing for Teen Vogue, one of the most successful magazine launches in recent history. Previous Condé Nast posts include Gourmet, where Jane moved up the ranks from Creative Services Director to Associate Publisher, Creative Services, and participated in the development of some of the industry’s first print/digital integrated marketing programs in partnership with Epicurious.com, which celebrates its fifteenth anniversary this year. Jane’s Condé Nast tenure includes marketing stints at Vogue and Details. Jane also held posts at Esquire, a Hearst Publication, and in the corporate marketing department at Family Media Inc.

Jane holds a Master of Fine Arts in Acting from the Asolo Conservatory, a division of Florida State University, and still keeps her hand in with the occasional off-off-Broadway performance. She and her husband Jean-Marie, a ceramist, live in Greenpoint, Brooklyn, and enjoy visiting France whenever they can.

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As group head, US Integrated Marketing & Global Digital Marketing, Cheryl Guerin is responsible for US Integrated brand strategy, marketing programs, promotions, media advertising investment strategy, including directing the brand’s award-winning Priceless™ advertising campaign. She is also responsible for the global, cross-organizational digital strategic leadership and best-in-class solutions to drive brand strength and business across B2C and B2B audiences. This includes identifying new digital marketing related opportunities and oversight of the MasterCard global web sites and development, digital brand program integration, Mobile and Social Marketing and ensuring corporate wide efficiencies.

Ms. Guerin joined MasterCard in 2000 and has held positions in Promotions and Interactive – both with a heavy focus on cross-functional integration, customer value and merchant support. Key achievements include setting best practices and a model for integrated promotional programs globally and continued industry accolades. Recognition includes Card & Payments Best Integrated Marketing Campaign across Financial Services for promotional programs in both 2007 and 2008, MIXX (Marketing Interactive Excellence) 2008 Gold award for Best Brand Destination web site for priceless.com, and Yahoo’s Big Idea gold award for Best Marketing Innovation 2007 for the Write Your Own priceless ad campaign.

Prior to MasterCard, Ms. Guerin held several account positions at Advertising Agencies such as Bates Worldwide and Bozell – managing campaigns and product launches for clients such as Avis, American Home Products, BestFoods, KLM Airlines, NatWest Bank and Samsung.

Ms. Guerin is an active Member of the IAB (Interactive Advertising Bureau) and has recently become a MIXX Awards Committee member and Judge. She holds a Bachelor’s of Business Administration from Pace University and graduated with specialty in Advertising & Promotion.

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Brian Hunt is Yahoo!’s Sr. Creative Director in the United States. Responsible for both Yahoo!’s Branded Entertainment division as well as the Yahoo! Creative Solutions team, Brian truly experiences the dynamic online marketing space from every angle. His team of Strategists, Designers, Program Managers and Developers works with the largest brand advertisers in the world to develop groundbreaking and engaging creative, whether in the form of integrated digital programming or innovative ad executions.

Brian’s work in the online space began over twelve years ago as one of the original employees for web pioneer, DoubleClick, where he served as the company’s Creative Director. After DoubleClick, Brian functioned as a creative and marketing consultant for CNN Money, Theorem, and L’Oreal among many others.

In addition to his day job, Brian co-founded the independent record label Wondermore Records, and has published several children’s books for Scholastic. He received his undergraduate degree from Hamilton College.

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As Executive Vice President and Chief Operating Officer for Discovery Channel and Science Channel, Lucas will lead the strategy and operations for the networks and work across the functional departments to ensure growth for the business units. In addition to operations, her role has been expanded to include oversight of the networks’ research and marketing departments. She moves into the COO role for the flagship brand from her position as Chief Marketing Officer for Discovery Communications where she provided brand strategy leadership and coordination across Discovery’s global businesses.

Prior to joining Discovery Communications in 2008, Lucas served as General Manager and Executive Vice President of The Weather Channel Networks, where she was responsible for corporate strategy and development, strategic marketing for The Weather Channel and weather.com, and operations and programming for The Weather Channel, The Weather Channel HD, Weatherscan, The Weather Channel Radio Network, and newspaper syndication. Before joining The Weather Channel in 2002 as Executive Vice President of Marketing, Lucas held several positions at Turner Broadcasting System, including Senior Vice President of Strategic Marketing for CNN Networks and Vice President of Business Operations and Network Development for TBS, TNT, Turner Classic Movies and Turner South. Her other experience includes brand management for The Coca-Cola Company and The Clorox Company.

Earlier this year, Lucas was named among the “75 Most Powerful Women in Business” by Black Enterprise magazine. Previous honors include listing among the 2009 “Leading Women in Business” and “Leading Minorities in Business” by Cablefax Daily, recognition as a "Woman To Watch" by Women in Cable Telecommunications, a Brand Builders Award at the 2006 Promax & BDA Conference, recognition as a "Women To Watch" in the 2005 Wonder Women of Cable TV Awards, and the Inspiration Award for "Woman of the Year" in the WICT-Atlanta’s 2007 Red Letter Awards. Lucas serves on the Board of Directors of the Cable & Telecommunications Association for Marketing and she was the co-chairperson for the 2007 CTAM Summit. She also has served as a board member for WICT, Inc and is a graduate of the Betsy Magness Leadership Institute.

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Andy’s group will lead a Global Digital Strategy Group across GE with a focus on driving stakeholder connection and conversion. That includes instituting first-class digital capabilities in areas including search, content social media, and customer engagement, as well as training and development to help businesses gain marketplace understanding.

Prior to GE, Andy worked at Kraft Foods, Inc., where he was Director, Digital Services, leading a Center of Excellence for all Digital activity including: digital strategy, on-line media, creative agency relationships, social media marketing, search engine marketing, standards & training. In this role, he led efforts to create scalable best practices by providing thought leadership in the management and development of a wide range of on-line marketing principles, a pipeline of emerging media opportunities, and leading the digital medium towards accountability for Kraft brands.

Andy joined Kraft Foods in 2000 as the e-Commerce marketing lead for both the Desserts and Post Cereals businesses. Prior to joining Kraft, he worked at Send.com, the on-line gift company, as well as Dentsu Corp., Ammirati & Puris, and Lintas.

He is a frequent industry speaker and was recently named as one of the iMedia 25: Internet Marketing Leaders and Innovators.

Andy graduated from Indiana University and currently lives in Briarcliff Manor, NY with his wife and 2 children.

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Benjamin Palmer is a Co-Founder of The Barbarian Group, and has served as its Chief Executive Officer since the company’s founding in 2001. Over the eight years since the company’s founding, Benjamin has come to be one of the most respected voices in the world of interactive and digital advertising. He has been named one of Creativity’s 50 top creatives and one of Esquire’s ‘Best & Brightest’. Benjamin also sits on the board of the Art Director’s Club, and has served as jury chair for the Asia Pacific Advertising Festival (APAF).

Benjamin leads the creative and cultural vision of The Barbarian Group, overseeing creative as well as the company’s overall direction. He is integral to the spirit and spunk of the company, providing leadership since its inception. Benjamin has been intimately involved with the bulk of the company’s work since its founding, and continues to operate as a hands-on Chief Executive Officer, maintaining the integrity of the company’s creative output.

Additionally, as a Co-Founder he acts as a new business and client services executive for several clients.

In his capacity as Chief Executive Officer, Benjamin has lead The Barbarian Group to its position in the industry today – that of unparalleled creative quality and an uncanny ability to cut through the noise with consistently great and effective interactive communication. He has also been instrumental in fostering the shop’s sense of purpose, rebellion, mischief, innovation, results and growth. The Barbarian Group has been named Creativity’s Interactive Agency of the Year (2006) and Digital Company of the Year (2008), and was recently recognized as one of the world’s 50 most innovative companies by Fast Company.

The Barbarian Group is an award-winning digital marketing services company. Founded in 2001, The Barbarian Group is run by its founding partners Benjamin Palmer, Rick Webb and Keith Butters and is a subsidiary of Cheil Worldwide. They partner with the best brands, technology companies and content creators to help navigate the treacherous waters where advertising, user experience, technology and marketing merge to create some of the most successful work on the web.

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Suzie Reider leads the sales organization for Google’s Display media business, which includes YouTube and the Google Content Network.

Suzie was hired as the CMO of YouTube in summer of 2006 and prior to that served as Senior Vice President and General Manager for the Games and Entertainment Division of CNET Networks (now CBS). Before joining CNET Networks, Suzie spent 14 years with Ziff-Davis publishing where she leveraged her expertise in advertising sales, promotions, events, research and marketing for various computer and video gaming publications.

Suzie is a graduate of Middlebury College in Vermont. A native of Cambridge, MA she now lives in San Francisco with her husband and two YouTube fan daughters. Suzie also serves on the board of the San Francisco Film Society.

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David Roman is the Chief Marketing Officer at Lenovo responsible for driving all marketing activities for the global personal computer maker.

Prior to joining Lenovo, David was vice president of worldwide marketing communications for HP's Personal Systems Group (PSG), responsible for driving advertising, media relations and marketing services. He was responsible for HP’s award winning “The Computer is Personal Again” campaign.

Before HP, David was vice president of Corporate and International Marketing at NVIDIA. He also held a number of different marketing leadership roles at Apple Computer in Europe, Asia Pacific and the USA. His last Apple role was vice president of worldwide advertising and brand marketing.

David graduated in Architecture and Industrial design from the Queensland University of Technology (Australia) after starting his architectural studies at the Polytechnic of Torino (Italy). He also pursued executive MBA studies at INSEAD in Paris.

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Jackie Rosen is a Vice President, Global Digital Strategy and Marketing at MasterCard Worldwide. In this role, Jackie is responsible for the development, evolution and implementation of MasterCard’s digital strategy as well as for setting strategic direction for large scale enterprise wide efforts. She partners closely with regional teams and business partners to guide the development of consistent digital platforms and also creates digital content and tools that can be implemented in local markets around the world. Jackie serves as an internal consultant to cross-functional business units on digital trends and emerging opportunities. She also led the charge to define, launch and expand MasterCard’s global social media footprint across key channels.

Jackie joined MasterCard in 2002 and served in a variety of positions of increasing responsibility within the marketing organization. She has supported the evolution of the Priceless communications platform in the US through delivery of multiple integrated campaigns including supporting the launch of priceless.com, various payment products and sponsorships. Jackie also worked in the Office of the CMO in the wake of MasterCard's IPO to help refocus the company’s global marketing strategy as a publicly traded company.

Prior to joining MasterCard, Jackie spent time working at a boutique public relations firm based in Atlanta working across multiple clients in the spirits, automotive and home improvement categories.

Jackie currently resides in New York City. She is a graduate of the University of Florida and is an avid Florida Gator fan.

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Alan Schulman is Founder and Chief Creative Officer of U.DIG >The Digital Innovations Group - a Next Gen Digital agency assisting Brand Marketers, Media Service Agencies, Digital Publishers and Emerging Technology companies with custom creative and content solutions for digital and emerging media.

A creative leader in the integration of traditional and digital advertising, Alan has recently been behind award-winning digital and viral campaigns for M&M MARS, Diet Coke, Splenda, ALLI, Pizza Hut and many others.

Prior to founding U.DIG, Alan served as Executive Creative Director of imc2—one of the nation’s top ten digital advertising agencies where he oversaw the development and deployment of digital programs and emerging media for such global brand marketers as Procter & Gamble, The Coca-Cola Company, Samsung, Johnson & Johnson and Nestle among others. Prior to joining imc2, Alan served as Chief Creative Officer of Brand New World—the New York agency he co-founded to specialize in creative solutions for interactive and emerging media. It was there that Alan produced award-winning online programs for such brand marketers as SONY, Verizon, Johnson & Johnson and The Coca-Cola Company.

Alan was the first Creative executive to serve within a major media services company as Senior Vice President/Creative Director of Universal McCann Futures—the emerging media group of Universal McCann North America. There Alan was responsible for the extension of McCann-Erickson’s traditional advertising into Broadband, Video on Demand and Wireless media for such global brands as Coca-Cola, Microsoft, SONY, L’OREAL, Johnson & Johnson and many others. Prior to joining McCann-Erickson, Alan served within the Interpublic network as Executive Director of the Media & Entertainment Practice for FutureBrand Worldwide, the top 5 Branding Consultancy where he created digital branding programs for such noted online publishers as Terra, MSN, AOL and others.

Alan currently serves on the Board of Advisors of DPAA, TiVO, Tremor Media, the Board of Governors of the National Academy of Television Arts & Sciences (EMMYS-New Media) and is a member of the New York Marketing & Media Technologies Council. He has served on the AAAA Advanced Media Committee, Interpublic’s Convergence and Branded Entertainment Advisory Committees and has been a judge of the YAHOO! Purple Chair Award, the IAB MIXX awards and the OMMA Awards.

Alan has been a leading creative voice on emerging media appearing before numerous Media and Entertainment-related organizations including the CES, NAB, NATAS, CTAM, iMEDIA, IAB, IRTS, NCTA, MIPCOM, NATPE and the AAAA’s. He has also appeared as a digital advertising expert before such government organizations as the Federal Trade Commission (FTC), the Federal Communications Commission (FCC) and the US Information Agency (USIA). Alan has appeared as a regular speaker on the evolution of creative assets in the digital age for such global brand marketers as The Coca-Cola Company, Procter & Gamble, Verizon, M&M MARS, Johnson & Johnson, Anheuser-Busch and many others.

Alan has won many awards across the branding, advertising, and digital spectrum including One Show, Clio, AICP, AIGA,, ADDY, TELE, and ProMax/BDA. Recently, he was the recipient of the MIXX Award for Best use of Broadband Video by the Interactive Advertising Bureau as well as earning Global Branding and Marketing Awards from both the Johnson & Johnson and Procter & Gamble marketing organizations. He has been referred to as a "Creative Director of the Future" by Advertising Age's CREATIVITY magazine.

Among his other creative endeavors, Alan is an avid jazz guitarist who has appeared with such noted jazz artists as Anita Baker, Wynton Marsalis, Herbie Hancock and Michael Feinstein. He resides in Harlem with his wife Stacey Lynn, 3 children…and a very slow broadband connection.

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Well-known in the industry for pioneering innovative new approaches and thought-leading practices, Lori Senecal was appointed President & CEO of the newly-rebranded kirshenbaum bond senecal + partners in September 2009.

She joined the Agency with the vision and strategic goal of reinventing the shop around delivering Higher Value Creativity to maximize client ROI. To put a stake in the ground, she spearheaded the launch of the kbs+p Client Stock Index, a major new initiative designed to align employee rewards with client financial performance by directly investing in their businesses.

Lori’s key priorities have been in the areas of attracting best-in-class talent, championing a galvanizing company-wide value system and creating a future-facing business model.

From a talent point of view, Lori has attracted top executive leaders to her team, including Mick McCabe, formerly Chief strategy Officer of Deutsch; and Matt Weiss, former North American Chief Growth Officer for McCann Worldgroup.

Lori championed a new company belief system to "Do Things That Matter." It’s an internal coda that unifies how every person in the agency—from the receptionist to the creative director— thinks and behaves. It is a notion that mixes passion and purpose, focusing the organization on the big and small things that make a difference every day.

And in the spirit of "Doing Things That Matter," it became clear that a fundamental change needed to occur in the business model, in recognition of the fact that today, ideas are only truly great if they are conceived and deployed fast enough to gain a competitive advantage in the marketplace.

To deliver on that promise, under Lori’s leadership, kbs+p has evolved every aspect of its integrated offering—from collaborative hot housing to accelerate ideation, to advancing project management processes, to centralizing the entire agency around our digital technology and data practice—all geared to deliver "Speed To Genius"—superior creativity and higher ROMI in a shorter period of time.

Lori came to kirshenbaum bond senecal + partners from McCann Erickson where she was President of the flagship New York office. A Montreal native, her career at McCann spanned more than fifteen years. She worked at three different offices (Montreal, Toronto and NYC), and held top executive positions in different disciplines and multiple languages. Her previous titles include Global Chief Innovation Officer and Global Director of Content Integration for McCann Worldgroup. In 2003, she conceived of and launched TAG Ideation, a young-adult marketing specialist unit.

Lori brings extensive multinational account expertise, having held posts such as Worldwide account director for Coca-Cola; and has worked with such notable brands as Sprint, Xbox, Molson, Nestle, Nabisco, Weight Watcher’s, Staples, Applebee’s, and others.

She lives in Manhattan with her husband and believes that you should never ask permission to start a revolution…

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At Hill Holliday, Baba oversees the work of connecting consumers with brand ideas. As Chief Media Officer he oversees media across all channels, branded entertainment, and all digital marketing capabilities. Prior to Hill Holliday, Baba led interactive marketing at Fallon Worldwide. Before Fallon, Baba was a research director and principal analyst at Forrester Research in Cambridge, Massachusetts. Baba has also served on the advisory board of Maven Networks, a start-up broadband video company recently sold to Yahoo! for $160 million and currently serves as an advisor to Visible Measures, a leading online video measurement start-up.

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With an extensive media background covering the U.S. consumer spectrum, Marla Skiko found her niche in multicultural marketing. Skiko was instrumental in creating and articulating the philosophies that now define SMG Multicultural, a division of Starcom MediaVest Group (SMG) and the country’s leading multicultural contact entity that includes dedicated offices in Chicago, New York and Miami. Her combined talent in marketing, emerging media and an awareness of ethnic cultures inspires first rate ideas that connect her clients with evolving technology and the ever-changing and diverse face of American consumers.

In her current role, Skiko heads the interactive division of SMG Multicultural, a unit that has unfounded expertise in all facets of the digital arena and how they impact and captivate the multicultural consumer. They have pushed the innovation envelope in the multicultural space weaving digital elements into holistic contact plans including the areas of online video, social and mobile just to name a few. While continually educating the marketplace about the growing importance of the digital arena in connecting with multicultural consumers, Marla and her team work with top digital vendors to further develop nascent arenas such as Spanish-language search and mobile marketing. In 2009, SMG Multicultural introduced a Studio which is dedicated to content creation with digital at the core. As such, Skiko directs a separate team charged with content creation to support her clients’ digital strategies. The SMG Multicultural interactive division has developed a strong foothold on the multicultural digital marketplace, servicing clients such as P&G, Kraft, Walmart, Allstate and Burger King.

In addition to studying trends in emerging media, Skiko has forged partnerships with major research companies and spearheaded proprietary research studies to hone in on the digital behaviors and preferences of the multicultural consumer. In 2005, the Interactive Advertising Bureau (IAB) honored Marla with the 2005 “Los Pioneros” Award – an honor that recognizes 10 forward-thinking marketers who have paved the way for Hispanic online advertising and successfully incorporated interactive components in their advertising/marketing plans. In 2006, Skiko was named a Marketing y Medios All-Star for Interactive. Skiko and her team were awarded a Silver Award at the IAB MIXX awards in 2007 for their innovative interactive work on P&G/Cover Girl. In 2009, Skiko was named one of Advertising Age’s “Women to Watch” based on her forward thinking initiative in the multicultural digital space. An active industry spokesperson and participant, Marla is also a member of the AOL advisory board.

Prior to her current role, Marla forged a solid background at Tapestry/SMG handling investment and strategy across both the general market and Hispanic market. During her tenure with the agency, she has serviced blue chip clients such as General Motors, Ameritech, P&G, Kraft, Nintendo and Walt Disney World.

Marla earned a Bachelor of Science degree from the University of Illinois in Champaign-Urbana.

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Rick joined Microsoft in 2006 and leads all sales efforts for Microsoft Advertising in the Eastern US. In December 2009, Rick’s regional responsibilities were increased to include the Southeastern US and he currently presides over a sales and service organization of over 230 people, overseeing offices in New York, Boston and Atlanta.

Rick and his team help Fortune 1000 marketers and leading advertising agencies drive deep and profitable engagement with audiences across Microsoft’s portfolio of Owned & Operated properties as well as third-party sites that reach 80 percent of online users. Those brands include MSN, Bing, Windows Live, XBOX Live, Wonderwall, FOXSports and MSNBC and consist of all Microsoft Advertising platforms including Display, Search, Branded Entertainment, Video, Advanced TV, Gaming and Mobile.

Under Rick’s leadership, revenues for the East Region grew six-fold in his first three years at Microsoft. He spearheaded Microsoft Digital Showcase in 2008, now in its third year, which is Microsoft’s first digital upfront event showcasing its investment in programming and content. Rick’s region also launched the company’s first multi-screen advertising campaign in 2009 for The Discovery Channel’s Deadliest Catch program, which resulted in the most watched season premiere in the show’s history.

Rick is an 18-year veteran of media sales and management and has spent the last 13 years working in digital. He has experience in consumer brand advertising and sponsorship, B2B marketing, e-commerce and performance marketing. Prior to joining Microsoft, he spent over four years at Yahoo!, last serving as director of strategic accounts. Before Yahoo!, he served as the East Coast sales director a t Forbes.com. Rick began his media career in print working for Ziff-Davis Publishing, which led to his first online job as a regional manager with ZDNet.

Rick is active in the advertising community and currently serves as President of the 212 NYC Interactive Advertising Club and is a member of The ADVERTISING Club of New York’s Digital Action and Digital Marketing & Media committees. He also serves on the IAB’s Sales Executive Council and is also an Advisor for the Martini Media Network. He is a graduate of Carnegie Mellon University and holds a BA in Professional Writing. Rick is based in New York City and resides in Long Island with his wife and three daughters.

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Daniel Villarroel is Director, Diversity Marketing and Media Integrations for Maybelline New York-Garnier, a consumer products division of L’Oreal USA. He offers more than 15 years of strategic marketing experience in the beauty industry. His accomplishments include driving marketing initiatives that established Garnier Fructis as a top player in the US and propelled the growth of all Maybelline New York and Garnier brands with the U.S. Hispanic consumer.

In 2006, Villarroel was tapped to join the diversity marketing team for Maybelline New York-Garnier. In this role, Villarroel brings valuable insight and knowledge on strategic marketing efforts to capture Hispanic and multi-ethnic purchasing habits. He is involved company-wide in all areas of marketing including consumer research, advertising, media, promotions, digital and much more.

Prior to Villarroel’s appointment to Maybelline New York-Garnier Diversity Marketing, he was part of the Garnier Fructis marketing team that developed the brand’s multi-million dollar advertising and marketing campaign for shampoo & conditioner and styling products. Villarroel also served as the Garnier team leader for Hispanic efforts.

Villarroel was most recently asked to also lead the ideation, strategy and execution of all media integrations for the Garnier hair brands (hair care, styling and color) which include overseeing the success of the brands in media properties like Project Runway.

Before joining Maybelline New York-Garnier in 2004, Villarroel held global marketing positions at Zotos International, a division of Shiseido Cosmetics and Revlon Inc.

Villarroel received his MBA in International Business at the Thunderbird School of Global Management in Phoenix, AZ. He earned his undergraduate degree in International Marketing from CUNY-Baruch College.

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Steve Wax attended Reed College and the UCLA Film School during the 1960's. First working on the technical side of film, Steve then moved to writing and producing, receiving one of the first American Institute short film grants.

After working for Francis Coppola’s American Zoetrope, Wax became a founding member of the landmark San Francisco film collective, Cine Manifest. He was also a founding board member of the Independent Feature Project, both in New York and LA. He produced a number of successful early independent feature films, including The Little Sister for American Playhouse. During this period he was chosen as a member of the first group of filmmakers for the Sundance Institute film development program.

Putting his film experience to good use, Wax founded Chelsea Pictures in 1987; Chelsea, a film and commercial production company, which pioneered the use of feature and documentary directors in commercial production, is still thriving. Among the directors who worked on projects at Chelsea are Errol Morris, The Hughes Brothers, David Gordon Green, Janusz Kaminski, Carroll Ballard, Richard Pearce, and Randa Haines.

Wax produced the feature film "Unmade Beds"; honored at the Venice, Toronto, London, Stockholm and Telluride film festivals, which played theatrically in 26 cities. He also co-produced the 2000 Oscar Nominated short film, "Killing Joe", and a number of documentaries and television series including “Following Sean” which was nominated for an Emmy in 2008.

Wax’s remarkable production career has benefited Campfire campaigns including True Blood for HBO, MyHome2.0 for Verizon, Audi’s Art of the Heist (Creativity Magazine’s campaign of the year), and Sega Beta-7 (winner of the Yahoo! Big Idea Chair, a silver Andy, a One Show Gold Pencil, and multiple Clios.)

He is presently Managing Partner at Campfire. With his partners, Gregg Hale and Mike Monello, the producers of The Blair Witch Project, and Jeremiah Rosen, a former member of Wieden & Kennedy, Steve has created numerous marketing projects for brand and entertainment clients via interactive storytelling.

Steve is also a member of the Agency Advisory Board of the IAB, as well as Board Chairman of Issue Project Room, the landmark experimental theater in Brooklyn. He is also a regular juror and presenter at marketing industry conferences and shows.

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Lauren Wiener is Senior Vice President of Meredith Interactive Media, a position she has held since May 2005. In this role, she leads the company’s digital and emerging media business and oversees the Meredith Women’s Network, which serves more than 20 million women at every life stage and passion point. Wiener is responsible for all sales and marketing, business development, product development and brand communication for five premium Web businesses, including Meredith’s flagship brands — Better Homes and Gardens (BHG.com), Ladies’ Home Journal (LHJ.com) and Parents (Parents.com), as well as three vertical women’s networks focusing on food/shelter, parenting, and health/wellness.

Under Wiener’s leadership, Meredith Interactive’s core competency has expanded beyond content creation to become a powerhouse for generating subscriptions, customer service and email acquisition. She has used Meredith’s digital platforms to significantly increase the Company’s Internet revenues. Additionally, Wiener spearheaded the introduction of the Parents’ Portal (Parents.com) which attracts an average of more than 3 million monthly unique visitors with 40 million page views.

In 2008, Lauren was named to the FOLIO: 40, FOLIO Magazine’s annual list of magazine industry influencers and innovators. Wiener also oversaw the re-launch of BHG.com, the online home of Better Homes and Gardens, which won two min’s Best of the Web awards in 2008 for both Redesign/Relaunch and Team of Year. In 2007, the American Advertising Federation chose Wiener as an inductee into its prestigious Advertising Hall of Achievement.

Wiener joined Meredith in 2003 as Managing Director of Sales and Marketing. Her background includes two posts at Primedia, serving first as Vice President and General Manager of the American Baby Internet Group, and later as Vice President and General Manager of the Seventeen Internet Group. Prior to that, she spent two years as Senior Director of Business Development for Starmedia Network, Inc., where she helped a start-up grow into the largest Spanish and Portuguese new media company. Wiener has also served as Director of Business Development for MTV Networks and as a media consultant for the Boston Consulting Group.

Wiener earned a Bachelor of Arts degree from Yale University (Magna Cum Laude) and a Masters of Business Administration from Harvard’s Graduate School of Business Administration. She resides in Manhattan with her husband and two daughters.

Meredith is one of the nation's leading media and marketing companies with businesses centering on magazine brands, book publishing, television broadcasting, integrated marketing and interactive media. Among Meredith media content are such well known brands as Better Homes and Gardens, Family Circle, Ladies' Home Journal, Parents, Fitness, American Baby, Siempre Muher and ReadyMade — and approximately 200 special interest media titles.

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Heidi Youngkin is Senior Director, Corporate Communication at Johnson & Johnson. In this role, she focuses on digital strategies that support the Company’s reputation and equity. She is responsible for efforts that strengthen Johnson & Johnson online engagements, create cohesion for its digital identity and provide insights for its online relationships.

Heidi has been with Johnson & Johnson since 1998 in a variety of global communications and marketing roles in both the US and Europe. She has had a particular focus on global digital communications strategy, and has been instrumental to several broad Johnson & Johnson digital initiatives including digital branding and launches, cross-sector brand collaborations and social media engagement. She has worked closely with Johnson & Johnson operating companies and their agencies on their creative and strategic brand development efforts. She focuses on translating business requirements into successful brand strategies, and introducing innovative approaches to brand marketing and communications.

Heidi has an extensive background in communications and marketing, with over 20 years experience in the global healthcare industry and technology sectors. Prior to joining Johnson & Johnson, she worked with companies such as Guidant, Allergan, Smith + Nephew and BioDesign, leading a variety of marketing, communications and business strategy efforts.

Heidi holds a B.S. in Biological Sciences from the University of Southern California, and an M.B.A. in Business Management from Pepperdine University. She and her family live in Bucks County, Pennsylvania.

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