About the IAB MIXX Awards
The international IAB MIXX Awards honors the teams and talent that push interactive advertising to new levels—celebrating creatives and brands for unprecedented work in the interactive arena and elevating the creative and metric standards of the medium. Focused on creativity and impact, the MIXX Awards is the only competition that evaluates all key facets of interactive marketing, including strategy, creative development and execution, media placement and integration, effectiveness and ROI.
Because only the best-of-the-best go home with a coveted MIXX Award, the collection of winning work creates a valuable platform to educate the broader advertising and marketing industry about the powerful impact interactive has in the overall marketing mix. View the 2010 IAB MIXX Awards Winners Gallery here.
The MIXX Awards is judged by an independent panel of highly acclaimed thought leaders in the advertising ecosystem—advertising agency executives who create campaigns for the world’s most powerful brands, marketers with direct control over many of the largest advertising budgets in the world and major media company leaders. The MIXX Awards also receives strategic guidance from the influential members of the IAB MIXX Awards Advisory Board.
The finalists and winners are honored each year at the IAB MIXX Awards Gala. The ceremony is the culmination of the preeminent two-day IAB MIXX Conference & Expo held during Advertising Week in New York City. The 2011 Gala will take place at the Crowne Plaza Hotel on Tuesday, October 4, and will celebrate the 7th anniversary of the competition.
About the IAB
The Interactive Advertising Bureau is comprised of more than 500 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.